Greg Abbott, a Republican from Witchita Falls, and Lupe Valdez, a Democrat from San Antonio, ran for Texas Governor in the 2018 midterm elections. After months of campaigning, Greg Abbott was voted to become the new Republican governor of Texas. Texas is known to be mostly conservative and has voted Republican for almost every presidential campaign, but campaigns are always fair game and it is up to the strategy of the candidates to sway their voters in the right direction. After looking over each candidate’s online strategy during the election, I can see the positives and negatives of each campaign and come to a conclusion on why Abbott took the role of governor instead of Valdez.
The first thing that Greg Abbott successfully promoted on his website was that he showed his support for veterans and advocated for their rights. He also showed his care for the citizens of Texas by supporting the end of violence from gangs, support for health care endorsements, and agricultural endorsements. He also prioritized funding for education and health care in order to have quality care for all Texans. Greg Abbott is also a shown on his websites as a people’s person who has dealt with many misfortunes because of his many health issues, as he was paralyzed in the back when he was young and now is in a wheelchair. He also promotes his social media on his website which appeals to the younger generation of voters in Texas who have started to vote Democrat. Overall, Greg Abbott’s online presence helped him tremendously in the midterm elections as all his beliefs and goals were clearly laid out for the public to see. Abbott is now the governor of Texas and it seems his campaign strategies and online presence helped with that effort.
His opponent in the election was Lupe Valdez, a Democrat from San Antonio, Texas. After looking at her online presence, I was very impressed. She promoted all her roles in the past as a migrant farmworker, Captain in the US National Guard, and a sheriff of Dallas County. She was the first Latina sheriff in the United States and the first LGBTQ elected officials. Her past shows she is dedicated to Texas and the prosperity of minorities. Similar to Abbott, Lupez also promoted her social media accounts and how citizens can stay connected through her journey and be familiar with her beliefs and the project she is working on. After the midterm election, she was not elected, but it was not because of her online presence because it stood out to me and clearly showed she was a wonderful candidate. Abbott most likely took the role of the governor because Texas’ majority tends to vote Republican and not Democrat.
As shown on the graph, Abbott had 55.8% votes for Republican, and Lupez took 42.5% votes for Democrat. During elections like the 2018 midterm elections, “the internet has also proved to be a more complex site of political activity” and “has brought about new ways to maintain old relationships, in the potentially fruitful practices of digital diplomacy” (Understanding Popular Culture and World Politics in the Digital Age). Access to technology and a candidate’s online presence has proved to help citizens be apart of their candidate’s journey and have the knowledge to help them decide who to vote for.